2026 June Paris Fashion Week Running Report

What I saw (from afar) at the June Men's Paris Fashion Week. Red, green, and mesh all over. New products from Alex Zono, SATISFY, SOAR

Jul 10, 2026

Men’s SS27 Paris Fashion Week was a just over 2 weeks ago and between the Pre Classic, World Cup happening locally, and Tour de France, there are a LOT of sports going on. Couple that with PFW overlapping TrailCon and Western States and I was quickly overwhelmed.

Running brands keep working the fashion week circuits. This year there were the same shakeouts, parties, and hip zine launches but what I mostly care about is who showed up and what they were showing.

I was not at Paris Fashion Week this summer but had some very high screen time and a ton of photos thanks to Katherine Douglas who was casing showrooms for her store, Running Wylder. Katie got a shout from Grace Cook in her recent Vogue Business article, “How Running Brands Are Angling for the Luxury Crowd”, which is well worth the read.

The lines between sportswear and lifestyle continue to blur, as performance labels become part of affluent consumers’ daily wardrobes, often paired with luxury fashion.

That’s a bar.

In this post I’ll be covering trends I noticed and highlights from brands I saw: SATISFY, Brooks, Alex Zono, Saucony, Keen, Optimistic Runners, Klattermussen, Raide, On, SOAR, and more.

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Previous Reading

For a good understanding of PFW and what was recently shown at last time in January, give this a read.
Check out Grace Cook’s past write up on the business why’s, she’s a pro from the fashion editor field.
Katie’s PFW Part 1 and Part Deux for perspective from a store owner there for more than shakeouts and vibes.

Themes I Noticed

Stripes. Confirm what kind and where — apparel-led, accessory-led, or both. Sample uses if you’ve got ‘em. Unnais leading the charge there and is now joined by SATISFY.
Bright Colors (specifically red). Note saturation (oxblood vs fire-engine), where it shows up (tops, accents, full-kit), and whether it overrides or accents the brands’ normal colorways. Already saw this a bit in Literary Sport‘s earlier work and alongside animal prints in Lululemon’s latest running collection. The PFW SS27 palette is reading very Hanson Brothers Brooks to me — fire-engine super-brights (saturated reds), bright yellows.
More trompe L’oeil. SOAR and SATISFY both had some wild prints going on with vintage references. Instead of true vintage, we’re seeing those references either recreated or literally printed on, in SOAR’s case. We’ve moved past the faux print denim BOA jorts category into full on biker jeans and jackets.
Texture play via new materials or naturally-textured synthetics. Lace, lattice mesh, pleats, nepping, perforated knits/micro-perf, and the broader move of engineering texture into fabric.
Natural fiber blends. Polartec-driven poly/wool blends are doing a lot of the work here, and linen blends are showing up from Optimistic Runners and SOAR in pieces that otherwise look like summer-weight synthetics.
Fewer shakeout runs. It was wicked hot, so running wasn’t always on the table. Plenty of them were cut short, cancelled, or smaller due to the massive heat wave.
Indie Publishers. Way more zine launches were on my radar this year. Amateurs Issue 4, Tech Archive, Kadens, Field Mag Issue 2, Lungs 01. I don’t even know what all of these are or what they’re about but it’s cool to see some more niche art-based print media. More hope they can all stay in business.

New Seasons Of Note; What Brands Are Bringing Next Year

There was a lot to cover, but here’s everything that caught my eye.

SATISFY

SATISFY was all over the feed with heavy Instagram coverage from your favorite text-and-overlay accounts in addition to the more polished gorp and style accounts. Interesting note, most of the inspo for the tee prints comes from clothing in a 70s photobook of bikers in the Swiss Alps. A lot of new stuff in their women’s line!

New soft lime green Space Lace and a crinkled AuraLite that reminded me of those old popcorn shirts.
More dotted ventilation on the AuraLite, inspired by leather working.
A mesh “Running Machine” top referencing the “mean machine” mesh jersey Axl Rose toured in.
Their first ever sports bra in “Tech Silk Evo” with built-in pockets, plus a compression top designed to go over it as a system.
A lotta fringe: a side-cutout pair of fringe shorts and a fringed top for their women’s line
One of the wackier debuts: a printed studded denim short on a new tech called AmbientWarp™

Nike ACG x Mental Athletic

Nike ACG keeps popping up, and has been crushing it in Europe especially. No better place to be sure you’re part of the moment than at Paris Fashion Week. And probably no better time to be rocking Radical Airflow given temps were north of 100 degrees for three days straight.

Mental Athletic has partnered with Nike for the year, previously putting on an indoor ultra, a showroom in Milan, and most recently paris. Psycho Natural was an print exhibition and film installation, showing off MA’s latest cover, and art video, and some co-branded merch. You can still it buy over at Distance Store, including the Radical Airflow top. Honorable mentio to the giant mushroom install as well.

Lotta vibes, very conceptual. Sick PS1 style graphics.

Pruzan

I didn’t see any of Pruzan’s new line, but the put together a lovely event called “Moving Words” in conjunction with Taking Space, bringing together an evening of live reading from women’s experiences in running and movement. PFW and specifically men’s week runs pretty dude-heavy so it’s good to see more women’s specific spaces and events put together so thoughtfully. I interviewed Jesse in the past about what’s next for Pruzan.

Running culture is still largely curated, narrated and framed through a male gaze, yet women's experiences of movement are more textured, layered, negotiated and politically charged - this experience is often left unseen. - Sarah Ackland, Taking Space

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Alex Zono

I love seeing everything Alex does. He brings a lightheartedness and joy to his line that doesn’t feel tacky. It’s designed to be sort of campy and whimsical, with a certain type of wrongness to all of it, perfectly imperfect. Hand drawn illustrations, uneven text, zig zags, stripes, polka dots, and color combos that seem wrong but look great. For the cherry on top, Alex worked with Brooks Running on a special collab edition of the Ghost Trail.

Tons of new novelty hats building off his super popular “I Dig Running” trucker. Also a key chain version!!
A cute snap-button faux dress shirt with a printed-on tie.
New graphic tees, an illustrated windbreaker, a track jacket, Polartec Alpha lounge pants, a fully illustrated button up
Ghost Trail collab w/ Brooks in two (!) colorways
Bonus a fully illustrated shirt
So Many Hats

Half these are ripped off Instagram, sorry

Brooks Running

Brooks came out in full force again with a showroom dedicated to Re:Innovation, highlighting their throwback lifestyle shoes they’ve been cooking up. Some exciting new colorways coming there, and they added in their new DNA Tuned foam for more comfort. They’re getting some upcoming collabs with fashion stores like END too.

New colorways of the Adrenaline GTS 10. These are already out, but previewed some collabs.
All new Glycerin 12 bringback silhouette
Brooks Cascadia Elite SE, a toned down version of the popular trail racer in a vibey chartreuse and low cut design coming next February.

Portal

Portal is a multi-sport endurance brand, more details here. They launched Kadens Journal out of their showroom, a new Nordic endurance magazine that’s Stockholm-based, print-first, bi-annual.

New half tights: integrated fabric gripper (borrowed from cycling) supported by an internal silicon gripper dots, a material change that eliminates any seams, and then mesh Dyneema pockets on the outside.
New acid green Polartec wool blend fleece
Updated pocketed bib shorts with jersey style pocketing in the back

Unna

Unna brought out some new performance oriented tops and a bunch more of their iconic striped shirts.

Super lightweight mesh “feather” tops (75g) — reminiscent of the MAAP cycling long sleeves.
New fleeces and jackets in butter yellow and a soft cream (”tofu”). The fleece is a poly/merino wool blend — a “Merino” sportzip in a lightweight build.
Pants with a built-in utility belt and 3/4 zip-off legs that convert them into capris.
A fun hand-drawn-on vest in red, white, and black (also shown in January).

Raide

Raide is cooking up a storm now and working further into the running industry. Kyle Siegel, the founder and CEO, was a former mechanical engineer at SpaceX and brings that mindset to problem solving with all the gear. His interview is worth a read.

New half tights with their Dyneema mesh pockets in a layered manner, augmenting their line of belted shorts and vests.
Some new rain shells and wind jackets
A lighter weight racing line of shorts without cargo waistbands
Matching line of women’s cut clothing including a cargo crop tank(!)

Shout out Chris from Runner's Highest for that halftights pic I screencapped.

SOAR

One of my favorites to see every time. They’re doing some wild work on the graphic side between their abstract prints and trompe l’oiel “Artefact” series.

More of their Artefact prints: a vintage Cheltenham XC, a patched biker vest, a cycling jersey, and a lovely Hawaiian print
Kept on with animal prints, adding a new snakeskin print for their tees and shorts.
A lot of new pockets on their shorts. They’ve already done this on the marathon and trail half tights, but look to be adding them to a zipped crop top for women as well as their regular running shorts.

Fresh Prints

Shout out Chris at @runnershighest for the biker vest photo

Optimistic Runners

Optimistic Runners showroom had some pieces that flirted with the fringes of what’s for running vs. every day life, edging into the fashion-informed-by-running rather than fashionable but running category. They brought in a diversity of textures and patterns for next season.

Played around with linen summer fabrics — pieces that otherwise read like summer-weight synthetics.
A perforated geometric lace like mesh top
pleated shorts and a pleated or window-pane esque tanl
A few plaid moments on a top, hat, and shorts.
Bankers stripe across the same pieces, including a running skort.

District Vision

District Vision had a bunch of new sunglasses colorways but I thought their running line looked more interesting. They already have some of their January PFW graphic tees on the site, and seem to be bringing back their patterned fleeces I remember they used to have years ago. Notably they’re incorporating some of the Polartec grid fleece and some of the merino wool poly blend fabric.

This floral patterned fleece
Polartec grid fleece and a merino wool/poly blend fabric on this top and capri leggings
A quarter zip using a fleecy material that looks like some of the fall/winter weight cycling jerseys I see
new ultralight shorts
an asymmetric button cardigan

On

On showed off their upcoming collab with partner Online Cermamics with some cool looking mottled textures, as well as their next LN1 collab.

On’s LN1 Creative Direction is on a rotation, and the upcoming capsule is led by Brazilian-Japanese designer Felipe Matayoshi of who founded streetwear brand PACE. I wasn’t wowed by what Mental Athletic did for them and excited to see this new sub-brand mature a bit. Here we can see some new “surreal” foam is visible here, some gradient burns and abstract graphics, as well as some very perforated looking mesh tees that will likely be part of On’s main line come 2027.

Klättermussen

Mostly known for their hiking and alpine gear, Klattermussen has been building out their trail running line as well. Lots of that chartreuse green in as well.

Plenty of wool blends in here between quarter zips and fleeces, all looking very fuzzy.
New trail/track suit sets
A trail running vest that isn’t all black!

That’s A Wrap and Some BTS

If you made it here, you’re a real one. This was a labor of love and took me the better part of my nights and weekends over the last two weeks as this isn’t my full time job. While I never use AI to write, it was incredibly helpful for building out my PFW showroom triage to bag and tag all the images. My full-time job is as a software designer and developer, so holler if you’re a friend and need some help, holler!