The Cape Town trail runner is best known for his iconic "I Dig Running" hat and beautiful prints, bold colors, and cute illustrations. I chatted with Alex over email about his design background.
I think this is my favourite of your posts that I've read so far, Cole! This bit really resonated with me: "I try to ensure that every piece has a little bit of human touch. I want it to feel as if each piece has been handed down to you by your dad or been fixed by your granny. Making it easier for you to create your own stories within the garments."
Your callout that in the age of perfectionism, sameness (think ALO matching sets), and digital existence, feeling like the thing you buy and hold in your hands has been held and made special with care by another set of hands is priceless. I'm really inspired by Alex Zono's work - thanks for sharing it here.
I think this is my favourite of your posts that I've read so far, Cole! This bit really resonated with me: "I try to ensure that every piece has a little bit of human touch. I want it to feel as if each piece has been handed down to you by your dad or been fixed by your granny. Making it easier for you to create your own stories within the garments."
Your callout that in the age of perfectionism, sameness (think ALO matching sets), and digital existence, feeling like the thing you buy and hold in your hands has been held and made special with care by another set of hands is priceless. I'm really inspired by Alex Zono's work - thanks for sharing it here.