A hap-dashed popup made for us by us at the Boston Marathon almost didn't happen. Through luck and some last minute phone calls...it did. Sometimes vibes go further than dollars.
This was such a joy to read. You're building with such intentionality and pure love for the sport. Salty I wasn't in Boston for it! Any plans to run it back during NYCM weekend?
Loved hanging out there this past weekend, loved chatting with everyone, loved the vibe, loved showing family where the future of running is headed (vintage and on substack), forever stoked to see what’s coming next from everyone!
"I could barely run Shopify POS" should should have been my nametag haha. Thanks for texting back in October about the idea... turned out better than we could have imagined!
This was such a joy to read. You're building with such intentionality and pure love for the sport. Salty I wasn't in Boston for it! Any plans to run it back during NYCM weekend?
🫣thank you!! That is the hope, we’ll see how things pan out.
Best part of Newbury Street this year*.
The big brands felt like they were doing a lot of same-old stuff this year, so seeing something completely fresh and bottom-up was fantastic.
The problem is now you've got to do more of it.
* except during Marathon Handbook events.
Loved hanging out there this past weekend, loved chatting with everyone, loved the vibe, loved showing family where the future of running is headed (vintage and on substack), forever stoked to see what’s coming next from everyone!
I’m so glad you brought the whole family! Teamwork makes the dream work literally.
Congrats, Cole! Everything looked incredible!
Rad.
"I could barely run Shopify POS" should should have been my nametag haha. Thanks for texting back in October about the idea... turned out better than we could have imagined!
It was awesome. I’m so happy to have finally met you in person!
CRUSHED!!!
Favorite pop up of the weekend ! Sad to miss you when I was there Cole