Lee is a good friend, runner, marketer, writer, and lifelong Bostonian who worked at Tracksmith and now leads marketing at Omius and writes The Sweat Lookbook.
Absolutely love the sentiment about welcoming new runners to the sport, but also encouraging competition. Finishing a race completely on empty in pursuit of a big goal is such an incredibly important and enlightening human experience!
Also, the note about the stroller prompted some thoughts for me. It’s such a huge tool for new running parents. (I think I would have run 15-20% fewer miles last year in the absence of a stroller.) How improvements in stroller tech have enabled more access to the sport for new parents feels under-discussed.
That's such a good point. The stroller we have wasn't super pricey – was a foldable one we found at Target and it makes our life so much better and allows us to run when we travel too!
So many great nuggets in here. Totally agreed that Oiselle is underrated. I have one of their flyte long sleeved shirts from 2009(?) that is still one of my most worn pieces. I know Arielle from the Ironman world and look forward to seeing how the brand does under her direction.
Also looking forward to your sports romance novel one day Lee!
Absolutely love the sentiment about welcoming new runners to the sport, but also encouraging competition. Finishing a race completely on empty in pursuit of a big goal is such an incredibly important and enlightening human experience!
Loved this. Go, Lee!
Also, the note about the stroller prompted some thoughts for me. It’s such a huge tool for new running parents. (I think I would have run 15-20% fewer miles last year in the absence of a stroller.) How improvements in stroller tech have enabled more access to the sport for new parents feels under-discussed.
That's such a good point. The stroller we have wasn't super pricey – was a foldable one we found at Target and it makes our life so much better and allows us to run when we travel too!
So many great nuggets in here. Totally agreed that Oiselle is underrated. I have one of their flyte long sleeved shirts from 2009(?) that is still one of my most worn pieces. I know Arielle from the Ironman world and look forward to seeing how the brand does under her direction.
Also looking forward to your sports romance novel one day Lee!
Thank you so much!
the best friday morning treat! the crossover i didn’t know i needed till it popped up on my screen. 🖤
West Coast and still first comment? elite!
lol we’re up early over here 🫠
Casper was up and partying at 2 so I get it!